As pet fashion continues to gain momentum, many innovative and luxury brands are emerging, creating stylish, functional, and unique clothing and accessories for our furry friends. From high-end couture to sustainable options, pet fashion is evolving rapidly. In 2025, pet owners are looking for the perfect balance of quality, comfort, and style. If you’re on the hunt for new brands to elevate your pet’s wardrobe, here are the Top 5 Pet Fashion Brands You Need to Know About in 2025.
1. Ruff and Tumble
Ruff and Tumble is a pet fashion brand that has gained a reputation for its stylish yet practical outdoor wear. Known for its high-quality coats, jackets, and vests, Ruff and Tumble designs clothing that is as durable as it is chic. Whether you’re taking your dog for a walk in the rain or need an extra layer of warmth for chilly mornings, this brand ensures your pet stays comfortable and fashionable.
- Signature Styles: Their Hooded Dog Coats and Tweed Dog Jackets are beloved by pet owners around the world. Ruff and Tumble clothing combines functional fabrics with classic designs, perfect for both urban and rural environments.
- Sustainability: The brand is dedicated to eco-friendly practices, using sustainable fabrics like organic cotton and recycled materials in their clothing. They prioritize durability, ensuring their items last season after season.
- Why It’s Popular: Ruff and Tumble stands out for its commitment to high-quality, timeless designs. Their coats are practical for all seasons, offering warmth, water resistance, and style.
2. Wild One
For pet owners who prioritize minimalist design and functional accessories, Wild One is the brand to watch. Known for its sleek, modern aesthetic, Wild One offers a range of pet products, from stylish collars and leashes to ergonomic harnesses and beds. Their products are designed with both form and function in mind, and their clean, contemporary look makes them a favorite among fashion-forward pet parents.
- Signature Styles: The The No-Slip Dog Leash and Matching Collar & Harness Sets are a hit. Wild One’s products are often available in neutrals like black, beige, and grey, with occasional pops of color, creating a chic, polished look.
- Sustainability: Wild One takes pride in using sustainable materials for their products, including biodegradable leashes and eco-friendly packaging. They also focus on creating durable items that minimize waste in the long run.
- Why It’s Popular: Wild One’s attention to clean lines and modern style makes it a top choice for pet owners who love a sleek, contemporary look without sacrificing quality or comfort.
3. P.L.A.Y. (Pet Lifestyle and You)
P.L.A.Y. is a pet fashion and accessory brand known for its eco-friendly, fashion-forward designs. They focus on creating high-quality products that are both eco-conscious and trendy. P.L.A.Y. offers a wide range of pet apparel, including beds, blankets, toys, and clothing, and their products are made using sustainable materials like organic cotton and recycled fabrics.
- Signature Styles: P.L.A.Y. is best known for their sustainable dog beds and interactive toys, but their pet clothing line, which includes sweaters and t-shirts, is gaining traction as well. Their pieces are often infused with playful designs, such as bright patterns and fun graphics, giving them a youthful, energetic vibe.
- Sustainability: The brand uses environmentally friendly materials, such as non-toxic dyes and recycled fabrics, ensuring that their products are not only stylish but also safe for the planet.
- Why It’s Popular: P.L.A.Y. appeals to pet owners who want to combine style with sustainability. Their products are ideal for those looking to add a pop of fun and eco-conscious design to their pet’s wardrobe.
4. Bella and Bow
If you’re looking for luxury pet fashion, look no further than Bella and Bow. This high-end brand specializes in premium, fashion-forward clothing for pets, offering a wide selection of stylish coats, dresses, and accessories. Bella and Bow’s designs exude opulence, with sequins, rhinestones, and embellishments elevating their couture pieces.
- Signature Styles: The Custom Swarovski Crystal Dog Collar and Embellished Velvet Pet Coats are perfect for special occasions. Bella and Bow creates fashion-forward designs that are tailored to perfection, with attention to detail and an emphasis on elegance.
- Exclusivity: Known for its luxury, Bella and Bow offers bespoke pet clothing, so pet owners can get customized garments made specifically for their pets.
- Why It’s Popular: For pet owners who want their furry friends to strut the streets like a true fashion icon, Bella and Bow provides a level of luxury and individuality that’s unmatched. Their designs are made for the fashion-forward pet who’s always ready for a red-carpet moment.
5. The Foggy Dog
The Foggy Dog combines comfort, style, and luxury in its range of pet apparel and accessories. Specializing in handmade pet fashion, this brand focuses on creating chic, sustainable clothing and accessories for pets of all sizes. Their designs are often characterized by bold patterns, vibrant colors, and high-quality fabrics, perfect for both everyday wear and special events.
- Signature Styles: Their luxury dog sweaters and vibrant dog bandanas are the stars of the show. The Foggy Dog’s products are crafted with care, using natural fabrics like linen and wool, and their dog bandanas are particularly popular for adding a stylish flair to any look.
- Sustainability: The brand is committed to using sustainable, locally sourced materials for their products. They also pride themselves on their handmade process, ensuring that each piece is made with attention to detail and longevity in mind.
- Why It’s Popular: The Foggy Dog’s focus on luxury handmade products, combined with bold, on-trend designs, makes it a must-have for pet owners looking to elevate their pet’s fashion game. It’s the perfect brand for those who want to add a touch of sophistication and style to their pet’s wardrobe.
Conclusion
In 2025, pet fashion is not only about looking stylish—it’s about ensuring your pet is comfortable, safe, and dressed in a way that reflects both your personal style and their unique personality. These five brands—Ruff and Tumble, Wild One, P.L.A.Y., Bella and Bow, and The Foggy Dog—are leading the way in offering top-tier, fashionable, and functional clothing and accessories for pets. Whether you’re looking for luxury pet couture, eco-friendly options, or minimalist designs, these brands have something for every pet owner who wants their furry friend to be the best-dressed on the block.
This article showcases five of the most popular and trendy pet fashion brands to watch in 2025, covering everything from sustainable options to high-end luxury, ensuring your pet stays stylish and comfortable all year long!